Want to reach professional women 35 to 55?
We offer opportunities for advertising, editorial content partnerships, giveaways, newsletter sponsorships, and more. Our primary channels are the-midst.com and The Midst Substack.
Download The Midst 2026 media kit here.
Please email amy@the-midst.com for rates and more info.
The Midst in the press
ADWEEK: How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media
The business of menopause became a $17 billion market in 2023
The Midst official launch press release:
Industry Vet Launches The Midst, a New Media Platform for Women in Midlife
About Midst readers
97%
identify as women
58%
are in their 40s
94%
work in some capacity
54%
live in cities
51%
in perimenopause
15%
in postmenopause with menopausal symptoms
12%
in postmenopause, no symptoms
15%
expect to go through perimenopause
“I am grateful for the focus of The Midst and how relevant the content is to my life and personal experience. Thank you!”
“I want you to know that more often than not, there’s some little nugget that speaks to me / informs me from your email newsletters. I think you’re doing great.”
Read more about what we learned in our reader survey here: What do women want in middle age?