Let’s rewrite midlife together
The Midst is a media platform empowering women in their 40s and 50s to live on their terms. We’re transforming the conversation about these decades in women’s lives because over the hill is so over and done with. We’re in the prime of our lives.
We’re a collective of voices covering women’s health and wellness, publishing stories to inspire women in middle age to reimagine this period as a time of growth, exploration, and possibility.
Subscribe to The Midst Substack to get exclusive content via email that you can’t get here on the-midst.com.
Midlife is not just for Gen X
- The oldest Millennial turns 43 in 2024.
- 25% of Americans are women 40 and older.
- Women are living longer than ever before. A woman’s life span is almost 8% on average longer than a man’s. According to a 2020 U.S. Centers for Disease Control report, the average American man will live to age 76, while the average American woman will live to age 81.
- Over 1 billion women around the world will have experienced perimenopause by 2025. (NY Times)
We’re in the prime of our lives
We probably won’t say things like “40 is the new 20” or “50 is the new 30.” The 40s and 50s can stand on their own two feet.
Now that we’re aging better than ever before, we won’t wait until “retirement” to enjoy “the golden years.” We’re celebrating right here and now.
Amy Cuevas Schroeder started Jumble & Flow as a personal blog covering her “Adventures in Perimenopause” in 2019. Back then, at 42, she was frustrated as hell that she couldn’t get a doctor’s diagnosis for what she knew was likely perimenopause.
Or was it? At that point, there wasn’t much awareness about perimenopause, at least not in the U.S. Fast-forward to now and it seems like everyone’s talking about peri and menopause — from The New York Times to Christina Applegate’s character in Dead to Me.
Now that Amy’s properly diagnosed, she helps others navigate their menopausal journey — a trip Margaret Cho calls a “gateway drug to clarity and confidence” — along with all the other mind-blowing experiences of midlife. … Like our evolving bodies and desires, widening perspectives and wisdom, ditching shit (and people) that no longer suit us, empty nesting, career editing, gratitude for our younger-year screw-ups, and redefining what the second half looks like. According to you.
Read our official launch post here.
The Midst in the press
