Become the woman you're meant to be
The Midst is a community for women over 40 designing life on their terms
The Midst is a community-driven platform celebrating the messy middle of life pivots, career and relationship upgrades, perimenopause, entrepreneurship and career change, and so much more.
We are a collective of women over 40 playing by our own rules to get what we want: joy, aging well, and success on our terms. Together, we’re making midlife a time of growth, exploration, and possibility.
The-midst.com is a fraction of who we are.
• Subscribe to The Midst Substack to get our free exclusive email newsletter 2–3 times per week
• Join The Midst Founder network, a micro-community of entrepreneurs, solopreneurs, consultants, and women’s health experts who help each other grow their businesses
The Midst is for Millennials and Gen X
- The oldest Millennial turns 45 in 2026.
- 25% of Americans are women 40 and older.
- Women are living longer than ever before. A woman’s life span is almost 8% longer than a man’s. According to a 2020 U.S. Centers for Disease Control report, the average American man will live to age 76, while the average American woman will live to age 81.
- Over 1 billion women around the world will have experienced perimenopause by 2025. (NY Times)
We’re in our prime
We’re aging better than ever before and won’t wait until retirement to enjoy “the golden years.” We’re celebrating right now, and many of us will continue to work past the typical retirement age. Hopefully because we want to.
Midlife business ownership by women is projected to increase by 48% by 2030. (Harvard Business Review, January 2026)
We believe it takes a strong community to thrive in midlife, which is why we’re building The Midst Founder network of entrepreneurial women. Go here to learn about our network of skilled solopreneurs, fractional workers, consultants, small business owners, and community leaders.
Some of the perks of The Midst Founder network include PR without the high price tag, content marketing services, and sharing ideas and feedback with other women.
We also offer The Midst Mastermind for women who want to launch and build a business.
We have one of the largest collections of perimenopause stories
The Midst collective of real women going through perimenopause have spent six years experimenting, learning, and documenting thousands of words along the way.
We’ve talked with menopause specialists about how to manage symptoms, tried multiple variations of hormone therapy, upgraded our fitness, nutrition, and mental health care, and navigated the rollercoasters that are our lives.
Read our Welcome to Perimenopause Guide.
Who started The Midst?
Amy Cuevas Schroeder started The Midst with a different name. Jumble & Flow was her personal blog covering her “Adventures in Perimenopause” in 2019. Back then, at 42, she was frustrated as hell that she couldn’t get a doctor’s diagnosis for what she knew was likely perimenopause.
Or was it? At that point, there wasn’t much awareness about perimenopause. Fast-forward to now and everyone’s talking about peri and menopause.
Now that Amy’s diagnosed and on hormone therapy, she helps others navigate their menopausal journey — a trip Margaret Cho calls a “gateway drug to clarity and confidence” — along with all the other mind-blowing experiences of midlife. … Like our evolving bodies and desires, widening perspectives and wisdom, ditching shit (and people) that no longer suit us, empty nesting, career editing, and redefining what the second half looks like. According to you.
Amy is a serial entrepreneur who founded her first business, a magazine called Venus, at 19 and sold the company before 30. She went on to lead content strategy for Etsy, Minted, Writer AI, Unusual Ventures, and other organizations, and now helping women over 40 build their businesses.