We would love to talk about creating partnerships to benefit you, us, and our dear Midst readers. Please email asia@the-midst.com for our media kit and more info.
We offer opportunities for editorial content partnerships, giveaways, newsletter sponsorships, and more. In addition to publishing here on the-midst.com we’re also engaging our audience on The Midst Substack (the more channels, the merrier!).
The Midst in the press
ADWEEK: How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media
The business of menopause became a $17 billion market in 2023
The Midst official launch press release:
Industry Vet Launches The Midst, a New Media Platform for Women in Midlife
About Midst readers
97%
identify as women
70%
are in their 40s
48%
live in an urban environment
38%
in the suburbs
62%
are married
15%
love their single life
53%
are seasoned or advanced in their careers
24%
have made a career change
53%
are experiencing perimenopause
16%
have reached menopause
51%
are raising children
22%
are partnered and child-free
18%
have kids out of the house / empty nest
I swear this is my dream — a woman-based network for us GALs who are ‘mature’ and society wants to dismiss us. I’ve dreamed about what you’ve started — a way to put our minds and skills together in real sisterhood.
— Ann Chafoulias, real estate agent and founder of Slinky Cat Makeup (Scottsdale, AZ)
Through my peri journey, I’ve learned so much, tried so many new things, and have found a peaceful place for me in this new season of life. I can say I’m a stronger woman because knowledge is power!
— Sherry
Read more about what we learned in our reader survey here: What do women want in middle age?
