We would love to talk about creating partnerships to benefit you, us, and our dear Midst readers. Please email amy@the-midst.com for more info.
We offer opportunities for advertising, editorial content partnerships, giveaways, newsletter sponsorships, and more. In addition to publishing here on the-midst.com we’re also engaging our audience on The Midst Substack (the more channels, the merrier!).
Download The Midst 2025 media kit here.
The Midst in the press
ADWEEK: How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media
The business of menopause became a $17 billion market in 2023
The Midst official launch press release:
Industry Vet Launches The Midst, a New Media Platform for Women in Midlife
About Midst readers
97%
identify as women
58%
are in their 40s
94%
work in some capacity
54%
live in cities
51%
in perimenopause
15%
in postmenopause with menopausal symptoms
12%
in postmenopause, no symptoms
15%
expect to go through perimenopause
“I am grateful for the focus of The Midst and how relevant the content is to my life and personal experience. Thank you!”
“I want you to know that more often than not, there’s some little nugget that speaks to me / informs me from your email newsletters. I think you’re doing great.”
Read more about what we learned in our reader survey here: What do women want in middle age?
