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5 Random Facts About Amy Cuevas Schroeder

My home office is rarely this tidy, but I try. My Danish modern teak “desk” is also an expandable dining room table, which I inherited from my grandparents. My writing chair (the Kardiel Wegner Wing Chair) is just right for sitting cross-legged with a laptop.

1. My design style is messy minimalist

Aka stuffinista meets aspiring minimalist. I’m a sucker for bargain hunting, flea marketing, and curbside diving for midcentury modern gems, but I also drool over clean lines, white space, and zen gardens.

Mixed race kids are American kids.

2. My twins’ heritage stems from seven nations

Cuba, Puerto Rico, China, Scotland, England, Ireland, and Germany. In other words, they are truly American. Isabel has a rare syndrome called Pitt Hopkins, and once we launch the Jumble & Flow Shop, we will donate a portion of sale proceeds to the Pitt Hopkins Foundation.

3. I’m a modern parent

Meaning, I’m raising my kids equally with my husband, while we both work full time and while I hustle Jumble & Flow on the side. We’ve naturally split up chores like “cooking” and laundry, and Martin is as feminist as I am.

Martin and I got married twice: once in a Brooklyn courthouse and again a month later at Bergen Street Comics.

4. I’m a late and early bloomer

In life, I’ve tended to arrive either early or late to my own party. For example, I started a magazine called Venus Zine at age 19—taking an early leap into entrepreneurship. But I put off getting married until 35 and having kids at 38—what many folks consider to be kinda late.

5. I’m experiencing a load of a-ha! moments after reading ‘The 4-Hour Workweek’

I heard about Tim Ferris’ 4-Hour WorkWeek soon after its release but just now got around to reading it. Like many others who’ve read it, I’m feeling a mixture of excitement over the possibilities mixed with a realization that much of my current job and previous jobs has revolved around work that is considered outsource-able.

Amy Cuevas Schroeder is the founder of The Midst and The Midst Substack, the community platform helping women over 40 live healthy, inspired lives on their terms. Amy started her first business, Venus Zine, in her dorm room at Michigan State University, scaled the magazine to international distribution, and sold the company to a Chicago publisher a decade later. She now lives in the Phoenix area and is raising twin girls with her husband, Martin Cuevas, a psychotherapist at Therapy for Creativity. Between Venus and The Midst, she's worked as a content strategist for Writer AI, Etsy, Minted, Unusual Ventures, Atlassian, and Grow Therapy, and has written for TechCrunch, NYLON, Pitchfork, The Startup, West Elm, and more. As a serial contentpreneur, she specializes in creating meaningful content at scale, with thriving communities at the center. Amy now works as a startup advisor, perimenopause market expert and consultant to businesses. She is an SEO expert who scaled The Midst organic views to 700,000 in 2025. Subscribe to The Midst newsletter for exclusive content that you can't get on the-midst.com here on The Midst Substack. View Amy's content portfolio here.

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    October 15, 2018

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