Amy Cuevas Schroeder is the founder of The Midst and The Midst Substack, the community platform helping women over 40 live healthy, inspired lives on their terms.

Amy started her first business, Venus Zine, in her dorm room at Michigan State University, scaled the magazine to international distribution, and sold the company to a Chicago publisher a decade later. She now lives in the Phoenix area and is raising twin girls with her husband, Martin Cuevas, a psychotherapist at Therapy for Creativity.

Between Venus and The Midst, she’s worked as a content strategist for Writer AI, Etsy, Minted, Unusual Ventures, Atlassian, and Grow Therapy, and has written for TechCrunch, NYLON, Pitchfork, The Startup, West Elm, and more. As a serial contentpreneur, she specializes in creating meaningful content at scale, with thriving communities at the center.

Amy now works as a startup advisor, perimenopause market expert and consultant to businesses. She is an SEO expert who scaled The Midst organic views to 700,000 in 2025.

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View Amy’s content portfolio here.