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Building a Business in Women's Health & Wellness: virtual event on October 7, 2025

Building a Business in Women’s Health & Wellness: October 7 live free event

Womenโ€™s health, midlife health, and longevity are having a hell of a moment right now, and weโ€™re here for all of it. Weโ€™re especially interested in the pioneers building businesses, networks, and necessary change for women.

Join us for this live event to meet leaders in the modern midlife space:

  • Anne Marie McQueen, a pioneer in peri and menopause awareness, activism, and education
  • Cortney Bigelow and Esther Sedgwick, inventors of the first weighted vest for women
  • EJ Kim and Marina Pen, pioneers in holistic perimenopause health

Hot topics

  • Startup stories, tips, and entrepreneurship doโ€™s and donโ€™ts
  • Funding and whether to keep your day job while youโ€™re building a business
  • The womenโ€™s health and wellness market right now and where itโ€™s headed

About the speakers

Our speakers are Founding MidstHers, The Midstโ€™s new community of founders, solopreneurs, self-starters, freelancers, double-dayers, and self-employed women. Because it takes a community to thrive in midlife.

Ann Marie McQueen, Founder of Hotflash inc

Abu Dhabi

Hot Flash inc covers the latest perimenopause and menopause clinical studies, treatments, products, guidance, and more via this weekly Substackpodcast, and across social media.

Anne Marie McQueen on Linkedin

@hotflashinc


Cortney Bigelow, Co-Founder of The Carry

Esther Sedgwick, Co-Founder of The Carry

Seattle, Washington

The Carry is the first weighted vest designed for women.

@thecarry.co


EJ Kim, Co-Founder of NNABI

New York, New York

NNABI is full-body support for perimenopause.

EJ Kim on Linkedin

@nnabi.life


Marina Pen, Co-Founder of NNABI

New York, New York

NNABI is full-body support for perimenopause.

Marina Pen on Linkedin

@nnabi.life



Interested in entrepreneurship and career development?

You’ll love our “What Linkedin Doesn’t Say” series on The Midst Substack. โ€œWhat LinkedIn Doesnโ€™t Sayโ€ is an editorial series in which women 35+ share honest depictions of their professional lives. The goal is to look back on womenโ€™s careers to date, identify patterns, and get to the heart of what we really want โ€” revolution GAL-style now.

Amy Cuevas Schroeder is the founder of The Midst and The Midst Substack, the community platform helping women over 40 live healthy, inspired lives on their terms. Amy started her first business, Venus Zine, in her dorm room at Michigan State University, scaled the magazine to international distribution, and sold the company to a Chicago publisher a decade later. She now lives in the Phoenix area and is raising twin girls with her husband, Martin Cuevas, a psychotherapist at Therapy for Creativity. Between Venus and The Midst, she's worked as a content strategist for Writer AI, Etsy, Minted, Unusual Ventures, Atlassian, and Grow Therapy, and has written for TechCrunch, NYLON, Pitchfork, The Startup, West Elm, and more. As a serial contentpreneur, she specializes in creating meaningful content at scale, with thriving communities at the center. Amy now works as a startup advisor, perimenopause market expert and consultant to businesses. She is an SEO expert who scaled The Midst organic views to 700,000 in 2025. Subscribe to The Midst newsletter for exclusive content that you can't get on the-midst.com here on The Midst Substack. View Amy's content portfolio here.

Founder
THE MIDST
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