a
Sorry, no posts matched your criteria.
Rachel Hughes fanning herself, next to Amy Cuevas Schroeder and Dr. Lauren Streicher

F#ck Middle Age = one for the ages

You know you’ve got crowd support when an audience member hands you a fan onstage during a hot flash. Which is what happened at F#ck Middle Age, The Midst’s first in-person event on October 19, 2024, in Chicago. 

The hot flasher, Rachel Hughes, kicked off the first panel: Here’s What You Really Need To Know About Peri/Menopause, along with Dr. Lauren Streicher MD, a renowned menopause expert and founding Medical Director of the Northwestern Medicine Center for Sexual Medicine and Menopause. Seated next to Dr. Streicher, Hughes mentioned that she’s a “super flasher,” a condition marked by experiencing hot flashes earlier in life, and for up to 15 years after the end of menopause. Hughes is a leading voice in the perimenopause awareness movement and a community leader for Alloy Women’s Health, an event sponsor.

But that wasn’t the only heated moment. Women traveled from beyond Chicago to talk about the modern 35+ experience, including how Gen X and Millennial women aren’t taking perimenopause symptoms laying down. Well, OK, sometimes we lay down because we’re tired. But we’re also asking questions about how to get the care we need, because this isn’t our grandma’s midlife.

Daphne Berryhill, a pharmacist and medical writer who contributes to The Midst, traveled from Madison, Wisconsin, with her 20-something daughter, Nora. “I came away from F Middle Age feeling like it’s more than OK — it’s imperative — to invest in myself in midlife,” Berryhill says. “Like so many women, I need nudges and support to do that because it still feels at odds with the cultural messaging I grew up with.” 

Berryhill said she enjoyed the diverse, expansive thought-sharing on how to go about discovering what you want and then getting it — or something close to it. “Plus, Dr. Streicher gave straight-out ‘this is what you need to do’ advice on how to get healthcare needs met during peri and after menopause,” she says. “That kind of expert advice is really hard to find.”


Here’s a photo recap. Photos by Rena Naltsas.

I started The Midst to talk about my Adventures in Perimenopause. During the first panel of F Middle Age, Rachel Hughes (center) and Dr. Lauren Streicher MD (right) talked about women’s most aggravating perimenopause symptoms.
From left, panel 2: The Time Is Now. We’re In Our Prime: The Midst’s Head of Marketing, Rachel Rhee; Ashlee Piper, a sustainability expert; Lele Mason, a comedian and trainer for Second City Training Center; and Cindu Thomas-George, founder of Shakti Training.

Lele Mason encouraged women to trust themselves and the light they were born with. “I believe we all were created with a purpose and that purpose translates to our own personal light,” she says, reflecting after the event. “I wanted to encourage everyone to shine bright, walk in joy, and love themselves,” adding that she enjoyed connecting with women of various backgrounds.
Denise Paleothodoros is the owner of Citrine Minds, a growth marketing and PR boutique consultancy with deep expertise and commitment to women and family health and wellness brands.
From left, listening intently: Angie Maguire, an RN and champion for health and wellness in midlife, and Mary Rachel Fanning, a Chicago tech worker who transitioned careers after nearly two decades at Columbia College Chicago.
From left: Lauren Cumbia, managing director of Service Employees International Union, and Nneka Dunham, a fine art appraiser.
Right: EJ Kim, co-founder of NNABI Peri Essential 5, flew in from New York.
In the third panel, Grace vs. Botox: Beauty and Wellness at 35+, The Midst’s Head of Content, Lauria Locsmondy, kicked off with the question “Can you get Botox and be feminist?” Panelists from left: Leading makeup artist Aga Rhodes, Brittony Croasdell a Full Practice Authority Nurse Practitioner (FPA), published author, and co-owner of Fulcrum Aesthetics; and Dr. Jessica Shepherd,  board-certified gynecologist and women’s health expert who specializes in menopausal health and is also the founder of Modern Meno Health. Dr. Shepherd recently released Generation M and appeared on the TODAY Show the day before The Midst event.
The Midst’s Head of Content, Lauria Locsmondy, and Creative Director Carrie O’Neal Brenner. 
After the three panels, we moved to the Cabana Room on the sixth floor of The Robey.
From left: Nneka Dunham, unidentified, and Cindu Thomas-George.
From left: Amber Drea, Genie Williamson, and Amy Cuevas Schroeder.

Learn about upcoming Midst events here and sign up for invitations on The Midst Substack. Are you interested in hosting a Midst event in your town? Contact our Head of Community, Tiffany Nieslanik, at tiffany [at] the-midst.com.

Thank you to our sponsors, Alloy Women’s Health and Become Clothing.

Amy Cuevas Schroeder is the founder and CEO of The Midst. By day, she works full time on the Atlassian AI team. By night, she's building The Midst to empower women in their late 30s to 50s. She started her first business, Venus Zine, in her dorm room at Michigan State University, and later sold the company. She now lives in the Phoenix area, and is raising twin girls with her husband, Martin, a therapist. Between Venus and The Midst, she's worked as a content leader for Etsy, Minted, Unusual Ventures, Grow Therapy, and has written for NYLON, Pitchfork, The Startup, West Elm, and more. Subscribe to The Midst newsletter for exclusive content that you can't get on the-midst.com here on The Midst Substack.

Founder & CEO