Welcome to the first Jumble & Flow reader survey!

We’ve come a long way in the last year, and we’re excited for the next chapter of our growth. That’s where you come in.

If you’re a woman 40 and over, congratulations! You’re our target audience. We want to know what you want out of this phase of life. We believe midlife is long overdue for disruption and reinvention. Do you agree?

This is your opportunity to say, “Hold the phone. I want my middle-ish years to be awesome. I want to [fill in the blank] and [fill in the blank].”

How much time will this survey take, and what will you do with my feedback?

• This survey is primarily multiple-choice and shouldn’t take more than five minutes, unless you decide to take a few additional minutes to write out your specific feedback.
• We’ll use your feedback for editorial purposes. Meaning, your feedback will help us plan our editorial calendar and create ways to build the Jumble & Flow community.
• We will not share your personal information with any third parties.
• You have the option to remain anonymous, or if you want, you can tell us your name in the survey. It’s up to you.

Where we’ve been and where we’re headed

I started Jumble & Flow because I was frustrated with undiagnosed perimenopause among other challenges that often come with turning 40. Jumbleandflow.com began as an experimental side hustle, one ignited by an essay called Adventures in Perimenopause. Then I wrote about other stuff like horoscopes, how to get a new job during the pandemic, and getting my groove back. Then friends joined in, and before I knew it, our site traffic really started taking off.

Now that we’ve got solid footing, we’re ready to to go to the next level of our growth. But here’s the thing: I don’t want to guess what you’re into, what makes you tick, and what you want to spend your precious time reading and doing. There are a gabillion places to find content on the Internet. With that said, what do YOU think Jumble & Flow should do differently to stand out from the pack?

Not 40 yet?

That’s OK, you’ll get here eventually. Though we’re targeting women 40 and over, Google Analytics tells us that we’ve got quite a few readers who are younger than 40, and that’s AOK with us. We’d like to hear from you, too.

Thanks in advance for your insights! I’m excited to learn about what you want out of life right now.

Do you know other women who are 40+?

Awesome. We’d love to know what they think, too. Can you forward this article to them?