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Justina Blakeney of the Junagalow on her sofa at home

You’re invited to The Midst L.A. with Justina Blakeney

Are you in the midst of building something?

If you’re a founder, creator, or want to step off the corporate ladder to build something new, you’re exactly where you need to be. The Midst is a community for womyn over 40 building businesses, a second rodeo, a body of work, or life as a solopreneur or portfolio worker. If you’re exploring new paths, we welcome you, too.

You’re invited to The Midst Los Angeles event on September 18, from 2–6 p.m.

  • Justina Blakeney will sell and sign copies of GROW: Pathways to Passion, Purpose & Peace
  • Bring your business cards or promo cards! We’re setting up a display table for everyone to share info about their projects and services.
  • Stay tuned for a soon-to-be-announced panel of more inspiring women founders and creators.
  • $55 includes light refreshments
  • We’re curating this event to inspire and bring together founders and creators over 40, one of the fastest growing segments of entrepreneurs in the United States.

Heads-up! We anticipate tickets will sell out, so don’t wait til the last minute!

Justina Blakeney portrait. Wearing a white dress. Gold sunny background.
Justina Blakeney photo by Dabito

About Justina Blakeney

Justina Blakeney is a multidisciplinary designer, artist, and New York Times bestselling author whose work lives at the intersection of creativity, color, and culture. She’s best known as the founder of Jungalow, a pioneering lifestyle brand that began as a personal blog and blossomed into a global movement grounded in the belief that home should be a reflection of who we are: vibrant, layered, and alive.

Raised in California by a culturally blended family with roots and seeds scattered around the world, Justina’s perspective has always been expansive, drawing on nature, intuition, and pattern as tools for storytelling and self-expression. She helped crack open the design world, making space for color, culture, and personal story in a field long dominated by minimalism and sameness.

Whether she’s painting, designing, making, or writing, Justina’s creative practice is an ever-evolving multi-magical experiment. Her newest works include a body of fine artwork that explores themes of identity and regeneration and Grow: Pathways to Passion, Purpose, and Peace, a book and oracle deck co-authored with her mother, developmental psychologist Dr. Ronnie Blakeney.

Justina’s work has been featured in The New York TimesVogueArchitectural Digest, and Elle Decor, and she was named to Architectural Digest’s AD100 list. She’s shared her insights on stages and podcasts including: SXSW, New York Times Live at HomeUnlocking Us with Brené Brown, and We Can Do Hard Things. Through her art, books, speaking engagements, social platforms (where she’s built a combined audience of over 3 million), she shares not only her vibrant aesthetic but the deeper philosophies that fuel her work: joy as resistance, nature as healer, and creativity as a vital force for both personal and planetary wellness.

She lives in Los Angeles with her husband Jason, their wildly creative kiddo Ida, two mystical, mischievous cats named Juju and Nova, and a lush indoor jungle that serves as both muse and mirror — for a life spiraling upward.

Altadena Girls event space tables and chairs

About the venue, Altadena Girls

Altadena Girls is a 501c3 charity and social movement to support teenage girls who lost their homes and belongings in the Eaton Canyon Fire. When you purchase a ticket to this Midst event, you are helping Altadena Girls provide teen girls with the essentials, emotional support, and community that they need to feel empowered, especially during times of crisis, recovery, and change.

Fourteen-Year-Old Avery Colvert Becomes Youngest Recipient of TIME100 Impact Award

Interested in sponsoring this event?

Email me at amy@the-midst.com for more information.

Amy Schroeder, Founder of The Midst, in the Joshua Tree National Forest

About me, your host

I’m Amy Schroeder, Founder of The Midst, the community for entrepreneurial women over 40. The Midst is part media, part community, and part entrepreneurial mastermind groups.

Amy is a serial entrepreneur who founded her first business, a magazine called Venus, at 19 and sold the company before 30. She went on to lead content strategy for Etsy, Minted, Writer AI, Unusual Ventures, and other organizations, and now helps women over 40 build their businesses and passion projects.

Subscribe to The Midst Substack for updates about this event.

Amy Cuevas Schroeder is the founder of The Midst and The Midst Substack, the community platform helping women over 40 live healthy, inspired lives on their terms. Amy started her first business, Venus Zine, in her dorm room at Michigan State University, scaled the magazine to international distribution, and sold the company to a Chicago publisher a decade later. She now lives in the Phoenix area and is raising twin girls with her husband, Martin Cuevas, a psychotherapist at Therapy for Creativity. Between Venus and The Midst, she's worked as a content strategist for Writer AI, Etsy, Minted, Unusual Ventures, Atlassian, and Grow Therapy, and has written for TechCrunch, NYLON, Pitchfork, The Startup, West Elm, and more. As a serial contentpreneur, she specializes in creating meaningful content at scale, with thriving communities at the center. Amy now works as a startup advisor, perimenopause market expert and consultant to businesses. She is an SEO expert who scaled The Midst organic views to 700,000 in 2025. Subscribe to The Midst newsletter for exclusive content that you can't get on the-midst.com here on The Midst Substack. View Amy's content portfolio here.

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