Join The Midst Founder community of entrepreneurial women
The Midst Founder network is a microcommunity on a mission to help women play by their own rules, together. We come from many entrepreneurial walks of life, with careers ranging from a Minneapolis menopause coach to an L.A. dentist-turned-health-tech-entrepreneur to a race car driver, and longevity experts.
The Midst started as a media company covering the modern midlife experience — and we still are actively publishing and building our viewers every day (subscribe to our Substack, for free, to see what we do). We’ve evolved to become a supportive ecosystem for women over 40 — we feature the stories, products, and services of women-owned businesses with our audience of educated women over 40. Essentially, if you have a business targeting women over 40, The Midst is a good place to get the word out.

The Midst Founder Network membership benefits
- An editorial profile story about you (PR without the high price tag)
- We’ll publish your story here on the-midst.com, share with our 7,500+ subscribers via email, and promote on our social media. A story about you also helps your SEO — many of our members’ stories rank on page 1 of Google Search for their names. In 2025, we generated ~700,000 organic views. In 2026, we’re anticipating 1 million+ views. We’re not huge but we’re highly targeted. (Our members tell us that we’re a better bet than spending thousands of dollars on Facebook ads.)
- Your product or service will be featured in our gift guide: Gifts for women, by women, during the holiday season.
- Gain full access to all content on The Midst Substack, including paywalled stories like our What Linkedin Doesn’t Say series. If you’re seeking inspiration from fellow founders, you’ll enjoy these stories.
- Virtual meetups
- A free ticket to The Midst L.A. event on September 18, 2026
- Onboarding with me
All that for $699 for your first year.
Join The Midst Founder network now
Once you pay the one-year membership fee here via Stripe, I’ll email you directly with next steps! If you have questions, email me at amy@the-midst.com.
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Who else is in The Midst Founder community?

The business of resilience: Inside Kaari’s mission to change osteoporosis care

Meet Joanna Strober, founder of Midi Health

Reiki Master Daydree Horner (aka Good Love Coach) helps women find their pleasure

For ThriveOn cofounders, marriage is stronger than ever

Gifts for women, made by women
Featuring products and services made by women in The Midst Founder network.
Additional opportunities for members of The Midst Founder network
If you’re interested in more PR and content opportunities, get in touch for rates:
- Host a virtual event for the entire Midst community
- Partner on a strategic editorial story for the-midst.com and The Midst Substack (see example here).
